I seriously doubt that illness, injury and death are a typical result of this 28 day plan.
It's pretty simple, really. If you're in need of something fast, or simply growing impatient, then here is a way to lose the fat quick. Cosgrove and Roussell lay it out so you don't have to think (which, by the way, is a helluva lot easier to follow than trying to design and shop for your own crash diet - especially about 2 weeks in when you feel like quitting), you get your results, and then you move on. Since they're knowledgable guys, you can rest assured that you won't get hurt/sick from doing it.
Anyway, they recommend in at least one spot not doing it for more than 6 weeks, and then continuing with one of Cosgrove's other more moderate fat loss plans.
I don't understand the anger here... I don't get angry when I see an ad for a 50 inch flat screen HDTV. I don't have one, and don't feel the need to spend my money on it. But I'm not a big "gadget" guy, so the ads aren't aimed at me. You know how I KNOW that they're not aimed at me? Cause I don't
want one. But I don't complain that they have ads for them!
And if you think typical TV ads - or magazine ads - are any less manipulative and aimed specifically at making money - than Cosgrove's page... well, then there's no hope for you!
