[Aoife]

I don't have it, I honestly don't know, I'm just speculating.
However, I'd do it. If I were better conditioned and ate meat. I think it's the "big push" idea. It's not meant to keep things that way.

I'd say I'm prolly that target audience, except that the copy doesn't work for me and all I wanted to see was the price. I know what I'm doing, but frankly faster results would be a good thing, as maintaining I'm relatively good at. The entire reason I started gaining in the first place is because I never felt "finished" to begin with... and then I could take off any weight once i put even the tiniest back on.

But...
Maybe the target audience is both "higher" and "lower" than us. People who aren't quite savvy enough to get their act together, and people who know quite well that this is a quick burn and then return to normal... and who realize that the huge warnings about undereating are meant for people who if you told sometimes it's ok to undereat would starve themselves to death. It's for the people who either don't get it yet, or are already beyond getting it.
Maybe.

I am bad with words today. That likely made no sense except to be insulting.