In reference to Karla's post, I think it was meant as more of a situational type of book. I'd think that if someone is choosing between McDonald's and Burger King for a meal choice, that convenience is a primary concern, and nutrition at best a secondary concern. The book may not be able to help them eat healthy, but it will help them to make a healthier choice (lesser of two evils basically). Then, as Roland indicated it might start a quest for more knowledge into the realms Karla has suggested. I'd liken it to kids reading comic books (oops, I guess that shows how old I'm getting - graphic novels today) - it may not be Shakespeare, but they're reading.
Roland, I also like your point about the conflicting info - it's rather like religion in a way. Something works for somebody, and suddenly it's the Holy Grail (it must be important because it's in caps) - that universal truth to which everyone must subscribe. Non-believers are scorned for their lack of faith in this Grail, as they (the non-believers) have found that doing the opposite thing has worked for them.
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