[Aoife]

I didn't say I don't find the flash and lies absolutely disgusting. I'm just speaking as to what the current trend seems to be in fitness marketing on the interweb of tubez.

In reality, what one would hope for is truth presented in a decent way so that it has the broadest appeal. Know your audience is the first important step in any design or advertising project. Then, the ubertacky just make crap up, and the true professionals find the balance necessary between flash and depth of information.

Your soccer mom isn't interested in the science, just the results. So that's what she should be given. The fitness competitor is a different client, as is the athlete, the elderly lady, the full-time student, the obese family, etc.

But the ridiculous "act now" bamboozlement is tacky, and often a product of the times... a good designer can make that stuff work. But we're not talking about good designers/marketers, we're talking about DIY peeps trying to save a buck and make 3 more.

I perfectly understand the need of the bamboozle... I just think it can be carried out waaay better than it often is... and it would make people look so much less ... bad and tacky and classless.