[Jean-Paul]

Yeah, Jim's boot camp kit really talks a lot about how to market your boot camp. I have always had a close relationship with the local media, so when I do something new like a boot camp, I send out a press release, followed by a personal call to either the assignment desk or a reporter who I know at the station, and always seem to manage to get the cameras out to my BC. They're always looking for some interesting occasional fitness story (for their human interest section) that isn't typical or boring.

I also work the hell out of my connections through COC or other networking groups. Put together a powerpoint and call the HR dept of every business you can and offer to do a free lunch and learn. You will get a lot more response from the "Beat the Street" approach than traditional advertising.