View Single Post
Old 03-16-2008, 08:31 PM   #6 (permalink)
Jean-Paul
I think, therefore I post
 
Jean-Paul's Avatar
 
Join Date: Oct 2002
Location: Little Rock, AR
Posts: 15,186
Default

I know that he does, as does Ryan. I noticed that they didn't have them when I met them in person last year, and figured that was just what guys on their level did.

It cracked me up when I met some no-name trainers trying to do the same thing.

I personally like having cards available. When I meet people who are sincerely interested in going to my site or visiting my gym, it is a lot more convenient to have it all on one little card than to scrounge around for a pen and piece of paper.

Plus, I use a different kind of material and have a really nicely designed card that everyone comments on when they see it, so I know that it will stand out among their stacks of cards.

Either way, your site will still need something on it that will encourage people to purchase your services. A video of you pushing some people in a very fun, high-energy workout might give people a glimpse of what you do, and will let them imagine that they are one of those class members.

You are correct that the MDNA might not be useful for your stay-at-home moms, but it will be extremely effective at getting any athletes' business.

Using this I have gotten a local semi-pro basketball team to hire me as their strength/speed coach, and I train several golfers (two are PGA level). This tool gives me something different than what all the other trainers are offering from the outset, and the results are unbelievable, because you aren't giving some general golf program... You are basing your program solely on that golfer's imbalances and powerleaks, which you will be able to pinpoint even better than a seasoned golf coach.

That golf coach can't tell you that his club speed dropped from 75 to 63 miles per hour in the microsecond before impact on his best day. Something else to consider... This company is going to be hiring about 100 new techs that they will send out all over the country to work with pro teams (all sports). The techs have to be really sharp, and a level above the trainers for whom they provide these services. You might inquire about going through the training and possibly getting a job with us.

The business model has changed since I first bought a system. You can't buy a system anymore... You have the techs come out and test your athletes, and they do some advertising in your area ahead of time to get a bunch of other people there too. If you are their affiliate, you get ALL the clients.

This is going to sound unrealistic and pie-in-the-sky bullshit, but I have had a 100% close rate with every athlete I have tested ever since I started using this tool. It ALWAYS leads to the training program, and when they see what they need to do, they ALL ask for training. Sometimes just 4 sessions. Sometimes 12. I have sold 72 sessions, in cash up front from someone who was a powerdriver, who found out that he was reverse pivoting on impact and losing at least 40 yards off his drive.

I took him and fixed that hip, but I had to turn away business on every session. I hired more trainers the next time. Filled their schedules and had to create a waiting list. You can get a training business making in the 300's if you utilize some of the tools that are out there.

Re: chamber events... Don't let the Gold's guys or ANYONE intimidate you. Walk in there like you own the fucking place! Honestly, with what you know, walk in with that look in your eye that says, "I know kung fu!" People will be intrigued. The chamber dues will pay for themselves many times over. Most of their leads groups will only have one person representing each industry, so find one that doesn't have a fitness guy in it and offer to help fill that need. Your group will be the first group you get to recruit. Put together a 20 minute powerpoint on fitness (like something about why oly-lifts or functional moves) and present it to them or any other group that will take you. At the end hand out sign up sheet for your bootcamps and you will have enough people to fill several bootcamps.

Not only that, they will do as they are supposed to do in a leads group anyway... Spread the word! Fuck those big box guys. Honestly. They come to me for advice here.

One guy from a huge club came by my booth at the marathon, and I talked to him and his wife, and observed some postural stuff she was doing and asked her how her neck pain was doing. When she asked how I knew, I went through and explained a few things about functional anatomy and her posture, and what the fix was, and this guy hired me to train his wife on the spot.

Become the guy with the passion and the skills that everyone recognizes is the shit. You can just humbly sit down at your leads meeting like some kind of superhero knowing that you are the best in your area, and they will respond to that.
__________________
Jean-Paul Francoeur
www.jpfitness.com

http://forums.jpfitness.com
"Twenty years from now, you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."
-Mark Twain

Jean-Paul is offline   Reply With Quote