[GqArtguy]

Originally Posted by Jean-Paul

I need to know a little more about who you are trying to get to. Business people? Stay-at-home moms? Golfers?

Well the beauty of the DC metro area is that you can hit any of those markets. If I were to target golfers (which I am looking into) it would probably more 1-1 based since most in my area are in country clubs so there is a preference for 1-1 stuff since many also work with golf pros on 1-1 bases.

I have no problem with stay at home moms. In fact, if I could make bootcamps for them, I would totally take it because its extremely lucrative and easy to discount sessions relative to 1-1 training.

If you were a motion dna affiliate, you would actually get referrals from our network. There's a lot more to it than that... I'll actually be speaking on this very topic at the FitcomXpo put on by Ryan Lee this year. We'll see how it goes.

Sounds interesting, I already do postural analysis with my clients so I wonder how much of a jump using that would be. Im not sure how to implement it for bootcamps with stay at home moms, but I could see it with golfers or high school teams. But my thing is penetrating the market in the first place.

Join your local Chamber of Commerce. Actually take advantage of the benefits. Go to every leads event you can attend. Mingle and talk up your business. You may find that by itself to bring you more clients than you can personally handle.

Ill look into that. It is a little intimidating though because the members in the fitness directory are my former employers or their marketing people representing big chain clubs (like Golds, etc.) and Im just a private independent trainer.

I am not a big fan of straight up print ads. They are very expensive for one thing, and the ROI just isn't there unless you have a large facility. The amount it costs to really get your name "out there" would be more than you could recoup if you trained all day long.

Yeah me neither.

Do you have a video camera? Do a short demo of a group workout (get some friends together if you don't have a group yet), and put it up on youtube, them embed that onto a one-page site that markets your services. That at least gives people a place to go to when you hand out a business card. You almost need to have a web site if you're in business these days.

Mkay. I will say though that Labadie discourages the use of business cards in his stuff. I havent found them to be all that useful either.