[Jean-Paul]

I need to know a little more about who you are trying to get to. Business people? Stay-at-home moms? Golfers?

Your marketing should be based on who you "specialize" in.

If you were a motion dna affiliate, you would actually get referrals from our network. There's a lot more to it than that... I'll actually be speaking on this very topic at the FitcomXpo put on by Ryan Lee this year. We'll see how it goes.

Lany's advice was really good. I agree completely. Networking is your key.

Join your local Chamber of Commerce. Actually take advantage of the benefits. Go to every leads event you can attend. Mingle and talk up your business. You may find that by itself to bring you more clients than you can personally handle.

I am not a big fan of straight up print ads. They are very expensive for one thing, and the ROI just isn't there unless you have a large facility. The amount it costs to really get your name "out there" would be more than you could recoup if you trained all day long.

It's often cheaper to do inserts anyway, and depending on your target market, you can have it sent ONLY to the zip codes you want.

Try to shy away from just one-on-one if you really want to make a good living at this. Groups are the way to go, and their more fun. You know more than most of the lame trainers in your area. You could organize some groups of 6-10 people (work that Chamber crowd) and put them through some very effective workouts. It pays more per-hour, but it's cheaper for them so easier to recruit business. Plus the group dynamic keeps them all accountable and coming back for more.

Do you have a video camera? Do a short demo of a group workout (get some friends together if you don't have a group yet), and put it up on youtube, them embed that onto a one-page site that markets your services. That at least gives people a place to go to when you hand out a business card. You almost need to have a web site if you're in business these days.