This has been my biggest challenge. While I do some paid forms of marketing (magazine/newspaper ads, pay per click, directories) the absolute BEST source of leads is from networking with professionals who offer complimentary services. This takes the most work because it's relationship building, but it pays off. For example, I reached out to local provider of a healthy meal delivery service. I network with all of the Dr.'s in my office complex. Every time we get a client who needs doctor clearance, we call them personally and discuss the client's medical condition and training considerations - this lets the Dr. know we are serious, we know what we're doing, and opens the door for them to send other referrals. I also network with spa owners because their regular clients usually require the same type of disposable income that's required for personal training. Dieticians and physical therapists are another good referral category. I am considering joining a networking group like BNI so I can expand on this. Anyone else belong to that or something similar?
This is how we market our facility, which I know is not what you're asking for, but I don't see why it wouldn't work for an independent trainer.
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