I learned that lesson first hand (know the consumer). It caused me to switch my limited marketing efforts out of my demo. Not sure how I ended up going wrong after months of observing and picking up on major trends. Now I outreach away from my demo. Everyone I train or comes to me for consultations are on an average commute of 20-1hour away from me.
Good info here.
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"If you do most of your training on a balance board, a Swiss Ball, or a Bosu ball, you'll have a tremendous core and a small, weak body that we'll all laugh at."
TC Luoma
thefitnessroad.com
Current training regiment here
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