JP I agree fully that you can never stop learning, there is always something that is out there to add to your current skills.
What I was trying to get across is that To know your customers is the most important point, who thay are, what they want, where they hang out, what they belive in, etc..
My point was instead of deciding I am a PT and this is what i do, who will buy this product, we should be looking at the customers first and then developing our product range with them in mind. I think this is the point that many industry specific courses miss. Even though we are all PT's one persons clients are very different to anothers!
TOM
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