As said above I would not discount your services in gerneral.
However I have used and found very effective discounts offered to regular customers as rewards. So I might offer a a reduced rate on an initail PT session to boot camp class members. This has the effect of getting clients who may not have experienced a PT product before to try it! And for those who may already be training with a PT or have done in the past to carry this on/renew their interest.
By discounting products to existing clients who know your organisation and therfore generally must like the way you operate and the culture of the business, you are effectively trying to increase their overall spend and cross them over into other revenue streams.
TOM
|