Damn that Mike Boyle....he'll pay for his sarcasm
I'm glad someone else said something about the Crossfit "oly" scary training stuff. Crossfit is like a young form of T-Nation. I remember when those mad-hatters were making up programs that were for advanced stunt gymnast (Kind of linking to Alan's comment on Poliquins "head tilting" logic), but marketed to the average joe and jane who want to be "hardcore".
If you want the Crossfit just for endorsement purposes, maybe you should affiliate some of your circuit training ideas with the Crossfit head honchos. I talked to a few guys who work with York Barbell Company. They provide equipment (like bumper plates) to the Crossfit folks and have an affiliation with them. Maybe you can workout a cheaper deal for use of the Crossfit name.