I agree it is probably because of their non-franchising BUT license criteria. Also, just the supply demand fad thing like Cappucino said.
Smart choice to get ACSM since crossfit seems to be an augment to a good foundation.
I've had the same trouble with Poliquin Cert. Passed it up because of the amount of cash that needed to be laid out and the chances of me ever wanting to go further for even more cash.
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"If you do most of your training on a balance board, a Swiss Ball, or a Bosu ball, you'll have a tremendous core and a small, weak body that we'll all laugh at."
TC Luoma
thefitnessroad.com
Current training regiment here
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