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Old 12-21-2007, 06:52 AM   #6 (permalink)
Jean-Paul
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Join Date: Oct 2002
Location: Little Rock, AR
Posts: 14,400
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Don't take this at all the wrong way (because I have been down this road), but you don't look like you have a plan. You are already open, yes? These are things you should already have in place.

I would suggest a couple of business models to give you some guard rails. It is worth it to pay for the licensing fees of an established system, I can tell you that. I didn't because I thought I would save the money. In the end, I reinvented the wheel, paying 10 times what I would have spent to have someone lay out the whole system for me.

I don't know why I fought systemizing for so long.

Well, that's not entirely true... I hate most franchise models for the reasons you cited in the other thread. There is one that I REALLY like though, as it is consistent with my training philosophy and has a great business model under the hood.

You need it though. You need to having a marketing budget, a capital improvement budget, a business plan, feasibility analysis, etc. You need to plan for income on days that you are sick or on vacation.

Also, if you have an opportunity to sell some memberships, do so. Don't limit your income streams. Training is really great, but it has ups and downs. My gym did over 100K in training last year, but there were some really slow months, and having a membership base kept my bills paid.
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Jean-Paul Francoeur
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"Twenty years from now, you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."
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