I'm actually looking to see how much is re-iterated "underlined" knowledge for starting a training facility and how much I really don't know. I was going to look at all the tips I could get an research things I am ignorant to.
Hard to decipher a particular question, so I'll let you in on the business model:
-Small training facility
- No memberships/ strictly training and coaching
- Two trainers/nutrionist for the first year. This keeps us at a limited amount of people before we simply close our doors to anyone else.
- Demographics check out well for the price range. Marketing campaign is being built as needed. I regret not having a strong start with marketing.
A few questions:
- With such limited ability to take in the masses (like corporate big guys) should a big marketing campaign be pushed?
- With no ambition to grow into a vast gym, should big gyms in the area be considered a threat?
__________________
"If you do most of your training on a balance board, a Swiss Ball, or a Bosu ball, you'll have a tremendous core and a small, weak body that we'll all laugh at."
TC Luoma
thefitnessroad.com
Current training regiment here
|