[Isaac Wilkins]

I, obviously, like blogging. I would agree that they're like a newsletter, although I operate both.

I use my blog for more day-to-day stuff. I try to publish a reasonably substantial article once or twice a week. I also have a couple of smaller posts per week, these could be a news post (ie what's going on with my company), a personal post, or a link to something interesting I've found. I haven't found a direct voice for my blog yet, as I started it with the intention of being a combined personal and business blog. I keep leaning to the business area but always feel it sounds too much like other fitness pro's when that happens. Probably that would financially be more successful, but to me that's not what it's all about (like the long sales letters we talked about).

I put a more detailed or heavily researched article or two in my newsletters. I make these exclusive for my subscribers for a while before they go into my archives. I sometimes submit these articles to an article site or pull them out for long-term content on my website. Again, this is after my subscribers have first crack at them.

I have recently done as LostDog hates: Taken the newsletter to a static website and emailing a shorter version with a link. I had some feedback that the newsletter articles (usually several pages) were too long for email and people preferred to open them at their leisure. It also allowed me to do a bit more with advertising, but with as little as I make (and am trying to make) there, who f-ing cares?