1)
Most marketing techniques (e.g. build a sense of urgency, offer bonuses) appear as an attempt to "put one over" on the consumer (coming soon, this offer won't last, what would you pay?, testimonials from goodness-knows-who, bonuses worth $367).
As consumers grow weary of these ploys and are actively turned off from offers that blatantly feature them, what do you see as the future of selling in this market?
2) How is your marketing strategy different when the product is face-to-face training services? What is the most cost-effective way to generate new business on-ground rather than in the virtual world? Are some channels more effective than others in the personal training/training gym market? What are the basic principles to use in selling personal services in this market?
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my training log
"Have fun and be determined to finish"-- Jack "UpNorth", 9.
"You see yourself every day. Nothing changes. Change comes in an explosion of awareness. You wake up one day and it dawns on you that it's not a sleep line but a wrinkle." - Deserve (aka Gabe)
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