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Get rid of everything else on the site.
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I pretty much agree with Craig here. Don't overwhelm the few people you can get to visit your site. They're skittish anyway.
Of course, I feel the same way about long letter web pages too. Craig, you have some experience with them... Do they really work that well? All I hear is negative feedback on them.
I guess it really gets back to "who you are trying to reach," right? If I were to try to market a new product, I probably would not use that method with my forum members as they are "immune" to that kind of marketing (borrowed that phrase from Lou).
Paul, it would be a small boost, but put your homepage in your sig line. At least that way with multiple links to your site you would get a mild increase in page rank. If you are a prolific poster that can really help.
Also, don't purchase a classified. Nobody sees those. If you can spring for it, purchase a regular ad (minimum of 6) in one of your local tabloid-format papers (one that matches the demo you are after, like a business journal or something), and arrange with your acct rep to place it in the same place in the publication every time. Those people are hungry for sales, so you can spell out what you're looking for really specifically... My conditions on buying ads is that it needs to be in the first 8 pages, upper right corner, or at the very least on the right half. And I refuse to pay extra for preferred placement. If they want the sale, they will write up your contract to say anything you want.
When you do make your ad, don't overwhelm your reader with info... Keep it really simple. Don't forget that sex sells. An image that gets people's attention is good, and a catchy phrase, then a nice logo, phone number, web address, done! If you like, I will dig through my old archives to see if I have some examples of things that really worked for me.
One I can remember was of the sexy naked back of a woman who was apparently hugging herself (with a nice soft lense). My tag was, "Learn to love your body... JP Fitness." The phone rang all week! People don't care about your cert, they don't care about your equipment. They care about location, but if you trigger their emotions, even that won't matter.
One last thing then I have to go get some sleep! Are you at least closing the people who walk through the door?