Thread: Marketing
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Old 10-12-2007, 04:10 PM   #2 (permalink)
Craig
Turbulent Trainer
 
Join Date: Aug 2003
Location: Toronto
Posts: 779
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Hi Paul,

What do you mean "little response"? Do you mean very few people have contacted you through your site?

If that is what you mean, then here are some problems.

1) way too many menu options on the side - a confused mind says no, and hits the backspace button.

2) who are you trying to date? what type of client do you want...do you expect...

that would dictate putting some niche specific info on your site

3) There's no reason to contact you. Okay, i found your site, it doesn't tell me much, i don't know who its for...etc.

You need to talk about why someone should contact you regarding this...

"also offer personal training service to the local Houston, Texas area at One 2 One Training Center."

Get rid of everything else on the site.


Basically, figure out who is looking for you...and who would find you...and what they are thinking while they are looking for you...and then when they get to your site you should have a little letter written specifically to them...welcoming them, showing a picture of you, telling them what you can do for them.

Offer a free report to get them on your contact list, and then you can develop a relationship with them via email.

craig
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