Josh,
It was good that you talked about compensation before starting the job. You just need to follow through with it. Sometimes it is a good idea to do a free trial or session to get business. Following that, payment must be taken from the client. Otherwise, and this has happened to me, they take advantage of you. In your case, you spend all your time doing a bunch of work for free. If it were an internship that would be one thing, but it's not.
I would be as professional as possible about the situation even though you may be really pissed off. Set up a meeting with the GM. From there, remind him of your earlier conversation and state that you must be paid for past and current services. Payment can be done all at once or in steady bi-monthly payments. Personally, from the sounds of things, your best bet is to get all the money they owe you at once. If they refuse or cannot, I would tell them you can no longer provide them with your services.
In this business, people will always try to take advantage of you. I'm not saying that giving things away for free is bad business. It can be a great marketing tool for your business. The problems come when that's all you're doing and get nothing in return.
Lesson to be learned: Take all payment up front or have a written contract agreement before doing any work.
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