JP, your business and mine, tire sales and automotive service, are alike in that they both require expensive real estate, expensive equipment which must be maintained and updated, costly insurance and knowledgeable, well paid employees. These things, that make you wish you'd stayed an independent contractor some days, are the very things that keep a new entrepreneur, without deep pockets, from opening up down the street from you. The problem I see is that we sometimes price our services to meet competition, even if they're stupid, rather than what it actually costs to run the business, assuming that our costs are in line. Who was it who said, "we have met the enemy and he is us"?
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'I feel sorry for people who don't drink. When they
wake up in the morning, that's as good as they're
going to feel all day. '
~Frank Sinatra
WARNING: The consumption of alcohol may create the illusion that you are tougher,
smarter, faster and better looking than most people.
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