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I have a friend in San Diego, CA who started his own PT studio and he is OVER his HEAD... working 60 hours a week and leaving himself a few $$$ for profit --just enough for 1 week vacation for his family once a year.
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I know that drill all too well. The last 13 years pretty much fit that bill, and it's no way to live.
The problem with most trainers (and I'm sure this crosses industries) is that they see where I am
now and they just think that they can skip straight to that step without that pesky decade or two of paying dues. You can't envy someone with a business until you have found out just how much suffering it took for them to get there. But that ranks up there with stuff people would rather not even think about when the entrepreneurial fever initially grips them.
No matter how easy you think it is, it's never easy. Ever. And just because you're smart and have some great ideas, you're not immune to all the problems that come with the business.
I am happy to be reporting to all of you from this side of the fence now, but I can tell you that if I were forced into a time machine back to some point before I opened my business and given the choice to do things differently, I would have never submitted myself to that (frustration, agony, etc).
Things look pretty sunny now, so I have a much better attitude, but I don't ever want people to be misled by me on the whole business thing. If you're going to do it, no one can stop you, but just go in with some idea of what you're in for. I'll always be willing to help in any way I can.