@Gary:
I think to have a successful fitness business one has to have 1) complete control over the operational basics, which as Jean-Paul says are:
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Don't even take the plunge unless you have the discipline to create a full business plan with pro-formas, a clear break-even point that is achievable in the first few months, and contingincy plans. Plan for the worst case scenario, income-wise, so you don't get in over your head with overhead expenses.
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As well as 2) some way(s) to set your place apart, such as outdoor classes, focus on some age or sex group of the population, some unique training programs, events, or a combination of that.
I think when people choose a place to exercise they ultimately choose a place to develop - also personally. Getting in better physical shape has some very deep mental, psychological and even spiritual side effects / consequences. If your gym can provide an atmosphere that is supportive of this then I think you'll have a higher chance of success.
If this all sounds a bit platonic,
here's a good resource for fitness entrepreneurs.
There are many ways you can get knowledge about doing your fitness business better - if you know where to look.