[Lisa~]

JP, Think long and hard about a survey. You can never please everyone and the desires of each individual can vary tremendously. We've had three different fitness managers at my Y who chose to do surveys asking members what they wanted. All ended up creating more displeasure than helping. There were no definitive trends. Mostly nobody got what they wanted, so they felt ignored. The few places where we did see a clear majority of answers turned out to be decisions the Y didn't want to or could not implement.

So, if you do decide to go this route, take care how you word the survey. Ask yourself if the answers to the survey do not mirror your own training philosophies, will you still implement those choices? Better yet, only offer options you would actually be willing to implement. Leave a space at the bottom for optional comments at your own peril.

I do not run my own gym, so I am not really qualified to give you advice in this thread. I have just seen the survey thing work out very badly before. It seems to me that it's your gym. Make choices that reflect your own training philosophies and you'll retain the clientele you prefer to see in your gym.