Quote:
|
Originally Posted by gobbla
Cynic brings up a point. Our resident buisness guru Deserve has mentioned it pretty much in depth but having a good electronic fitness site could easily be a really nice investment if the author really cared to make it so. You can argue the value of the single page ad pages with thousands of testimonials...IMO it might be true to sell an individual product, not a service. It's not going to get people to "come back". If anything they get hyped up on what they're buying (and do buy it) only do realize they were a dumb ass and bought into the hype...never to buy from that author again.
Chad (we're buddies like that, he calls me "T" and we go shoot pool and watch football and stuff...it's my fantasy...shut up) has done something that I don't think any other author has really done as far as development and interaction and putting up products. That being "listen to the consumer". The book is a solid, complete package. It doesn't have a bunch of filler garbage. It does what it sets out to do and that's good. It's a satisfying purchase.
The only obvious things that need to addressed (and the websight would be the PERFECT) place to do it would be to actually have the lifts described. If there were "pay to play" content downloadable logs (maybe with built in calculators for the math impaired, 80% of 1RM), interactive workout logs w\ occasional coaching, I could see Chad making a video and doing well. Sidetracked....
Anyway, he seems to be doing a really fantastic job of keeping in mind that the consumer is a person vs a wallet and wanting to appeal and serve the person vs simply getting money. While we all want a few bucks on our pocket, it's nice not to feel like the producer is god and "if you don't like the way I do it, then screw you, you already payed for it."
|
Hey gobbla,
I really appreciate your post, and you can be certain that I've taken your words very seriously. I like what you said and I'll definitely keep that in mind as my website evolves.
Thanks again for yet another insightful and intelligent post!