Oh I totally agree trainerty, and as much as I love Alwyn's stuff theres only level objectvity he can have when he sells marketing products. Although, he has
recently criticized underqualified trainers who are good at marketing.
For me thats the greatest tragedy, seeing dangerous trainers with booming businesses and great trainers that can't make ends meet. I do think that all those elements you mentioned should be at a very high level, I just think that if you're already above the average in those skills you should dedicate some of your study time to marketing with some sort of passion. Greed could be the motivator true, but it could just be saving clients from ending up with another trainer that can't help them. Good trainers need to make a
living or it will just be the greedy unqualified trainers left.