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We just don't see enough photos of him. That one on his new website makes me wonder why he even needs other models to demonstrate the exercise descriptions in the book when he himself would have been the best choice.
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Yeah, when we first started working on it I thought he'd do his own exercises as well. The last time I saw him, at Staley's boot camp last October, he was in fantastic shape, bigger and leaner than he was at JP's two years ago.
Now, I don't mean to speak for Chad (I'm sure he'd be happy to answer the question himself), but I think he made a good choice.
It's risky for coaches to present themselves as both the originator and product of their own workouts. It sends a different message -- "Do what I recommend because it works for me," vs. "Do what I recommend because it's worked for thousands of guys."
I've never been in his position, since I don't design workouts, but I've been around a lot of people in his position when I've worked with them on books and articles. And I have to say that things work better when the expert is the expert and the model is the model. It seems to send the best message to readers.