Matthew, like you I'm looking to learn more about the psychology of the job as well as how to approach the selling/marketing aspects.
Malcom Gladwell's book Blink is an interesting look into how we make quick decisions and judgements.
And if you already haven't, search for personal training books on book.google and you can read excerpts of dozens on the subject.
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ask your doctor if getting off your ass is right for you!
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