There are alot of things not accounted for in that article.
For one the live gate revenue isn't in there, neither is what the UFC makes from Spike. Being a privately held company the UFC doesn't like to release those figures, and Dana isn't even talking up how mnay PPV buys they are getting this year - for good reason I suspect.
Nor does it account for what costs are shouldered by sponsors in putting on PPVs.
They might well have been in the red a few years ago but I still don't see how they can justify paying so many guys 3-4K to fight in a PPV bringing in $15 million.
Hopefully Pride, WFA, Strikeforce, and the IFL are going to change things.
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