They'll start using the cell phone mentality maybe... Give you free TVs where you are forced to watch their sponsor's ads if you want to watch your content of choice.
They are probably borrowing from the way the Net works. Most companies make you sit through some stupid ad before they put up a news clip or video. If they want to be so draconian, start giving away TVs and DVRs, and make the sponsors pay for it.
I would never buy such a model personally. I love my FF button, and I skip commercials all the time. It really speeds up my shows.
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